In a recent development, Mark Zuckerberg, CEO of Meta (formerly Facebook), has expressed his views on Apple's Vision Pro headset, criticizing it as overpriced and lacking innovation. This comment comes as a surprising response, considering the ambitious plans Meta has for its own AR headset. Zuckerberg contends that the hefty price tag of ₹2.88 lakh for the Apple Vision Pro makes it inaccessible to a significant portion of consumers. He believes that for AR technology to truly transform the way we interact with the digital world, it needs to be affordable and accessible to a broader audience. Furthermore, Zuckerberg argues that the Vision Pro headset fails to bring significant advancements or breakthrough features to the market, suggesting that it may not justify its premium price point. While this criticism may be viewed as a competitive stance, it highlights the contrasting strategies and visions of Meta and Apple in the AR space. As the competition in the AR headset market heats up, it will be intriguing to witness how both companies navigate the challenges of affordability, innovation, and consumer adoption to shape the future of AR technology.